![Oribe Bright Blonde Essential Priming Serum](http://thedlmshop.com/cdn/shop/products/ScreenShot2021-05-06at3.20.25PM_{width}x.png?v=1620328969)
- An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within..